New South Home Couture Journey

We have been M.I.A with our blog posts over the past few months due to the crazy busy schedule we have had! If you haven't heard yet, we have been working endless hours over the past six months getting everything up and running for our newest business New South Home Couture. New South Home Couture offers custom home decor in designer fabrics that give our customers an easy updated look for their home. We offer fresh color collections and patterns that are easy to mix and match and coordinate with an existing look. Our products include, printed pillows, monogram pillows, table runners, our custom scented soy candles, and window treatments are coming soon! Another key feature of our company is our design services. We have design specialists available to work one on one with their customers to help them pull product together to achieve the look they are going for.

We have been up and running for two weeks as of today! During the past six months we have documented our journey of opening up this business. So here is a look at some of the major steps that have gotten us to where we are today!


We have done an extensive amount of research to find out what the biggest demands were in the market of home decor. Numerous hours were spent researching fabrics, competitive shopping was done, and focus groups were hosted.

Focus Group October 2014

Focus Group October 2014

Color collection trends were chosen: Aqua and Coral, Aqua and Citron, Navy and Coral, Gray and Gold, Gray and Taupe

Fabrics were selected for each color collection.

Monogram styles were picked out and tested on our embroidery machine.

Four custom candle scents were created, poured and packaging was chosen.

We had two full days of product photo shoots.

Our catalog was compiled, laid out, and drafted....about 50 times, Trial and Error!

Everything came to life once printing started happening! Above are our candle labels and printed catalog.

Shipping operations were organized and set up!

Our sales team learned everything and anything about New South Home Couture during our training session.

Our website officially went live on February 19th at our launch party.

We are all extremely proud of this new business and can't wait to see what the future holds!

For more info about New South Home Couture and our products be sure to check out our website!

http://www.newsouthhomecouture.com/

-Taylor