We have been up and running for two weeks as of today! During the past six months we have documented our journey of opening up this business. So here is a look at some of the major steps that have gotten us to where we are today!
We have done an extensive amount of research to find out what the biggest demands were in the market of home decor. Numerous hours were spent researching fabrics, competitive shopping was done, and focus groups were hosted.
Focus Group October 2014
Color collection trends were chosen: Aqua and Coral, Aqua and Citron, Navy and Coral, Gray and Gold, Gray and Taupe
Fabrics were selected for each color collection.
Monogram styles were picked out and tested on our embroidery machine.
Four custom candle scents were created, poured and packaging was chosen.
Our catalog was compiled, laid out, and drafted....about 50 times, Trial and Error!
Everything came to life once printing started happening! Above are our candle labels and printed catalog.
Shipping operations were organized and set up!
Our sales team learned everything and anything about New South Home Couture during our training session.
Our website officially went live on February 19th at our launch party.
We are all extremely proud of this new business and can't wait to see what the future holds!
For more info about New South Home Couture and our products be sure to check out our website!
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